Alley Cat Lanes - Logo & Pattern Design
Alley Cat Lanes - Brand Identity
Alley Cat Lanes - Monitor Animation
Identity Process Book: Alley Cat Lanes
I was responsible for assembling a digital Process Book for a proposed identity of a startup small business (bowling alley). I had to create the identity through the lens of a process book. Alley Cat Lanes: Bowling Alley with an emphasis on the tradition of bowling. Target Demographics: Families with children ages 8 to 18. Attributes: Positive, Family-oriented, Campy and Colorful.